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★ 1,800+ clients served across Canada & the USA since 2005
$1,680,000,000+ revenue generated for our clients1 (866) 755-2583
Hybrid SEO: Paid Traffic Now, Organic Traffic for Good
Organic takes time; ads cost money forever. Hybrid SEO combines both - paid campaigns capture demand today while organic rankings build, then ad spend tapers as free traffic takes over.
Free 15-point audit: rankings, Core Web Vitals and AI visibility. Yours to keep, no call required.
300+ verified reviewsNo annual contracts
Proof, not promises
+314%keyword rankingsHABCO
100%of target keywords on page oneClarified Accounting
+2,800positions gained in 12 monthsMancini Leather
300+ verified Google reviews
★★★★★
“Out of all of them, BlueHat impressed me the most. They began by learning as much as they could about my business and my goals… He truly listens to what I say and always has data to show me why something should be done. If you are looking for someone to take your business to the next level, I highly recommend the BlueHat team.”
Michelle VaughanPosted on Google
★★★★★
“BlueHat Marketing completely transformed my business's online presence! They crafted a tailored digital marketing strategy that delivered exceptional results, driving a significant increase in website traffic and brand visibility. Their team's expertise and dedication are truly remarkable.”
Avn RysPosted on Google
★★★★★
“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”
Kyra DoughertyPosted on Google
What's included
Everything the service covers.
Unified keyword plan
One strategy across SEO and PPC - paid covers the gaps while organic climbs.
Budget shifting
As rankings arrive, spend moves from ads to growth - our clients cut acquisition costs measurably.
Shared intelligence
PPC conversion data tells us which keywords deserve organic investment, and vice versa.
One report
Blended cost-per-lead across channels, so you see the true picture.
How we scope it
Built around your project, priced before you commit.
Paid traffic now, organic traffic for good. Hybrid runs paid search and SEO as one program: ads capture demand from day one while rankings build, and ad spend tapers as the free traffic takes over. One keyword map, one set of landing pages, one blended cost per lead.
1Discovery call
Thirty minutes on your goals, your current setup and what success looks like. We listen before we recommend anything.
2Solution design
We map what will actually work for your business, what it takes to build, and what we would leave out.
3Proposal
A written scope, timeline and price. You know exactly what you are getting before you commit to anything.
4We get to work
Kickoff once you sign off, with a named lead and a clear first milestone.
Hybrid Launch
Google Ads + SEO · one market
Start capturing demand this month while your organic foundation goes in.
Google Search campaigns built and managed from week one
SEO program running in parallel on the same keyword map
Paid search term data mined weekly to choose which keywords SEO targets next
Landing pages built once and tuned for both ads and organic rankings
Conversion and call tracking shared across paid and organic
Technical SEO audit and fix cycle every 90 days
See everything included
Google Business Profile optimized for the same service areas
Monthly blended cost-per-lead report: paid and organic side by side
Taper plan: ad budget reduced keyword by keyword as organic takes the spot
Live report center with paid and organic in one login
SEO and paid search planned together: one keyword map, two channels, zero cannibalization.
2
Paid covers, organic climbs
Ads win the terms you don't rank for yet; budget shifts as organic takes over.
3
Shared intelligence
PPC conversion data feeds SEO priorities; organic wins cut your cost per click.
4
Blended reporting
One report for total search: blended cost per lead across both channels, trending down.
In depth
The complete Hybrid SEO guide.
The Best Hybrid SEO and PPC Solutions
A website that ranks high on search engines brings more traffic from people searching for your products or services. BlueHat Marketing’s ® goal for organic search engine optimization is to improve your traffic in order to increase your leads, calls, and sales.
Our SEO experts have accumulated years of industry knowledge, experience, and resources to help you achieve your marketing goals.
IT’S WHY WE’VE BEEN NAMED THE #1 SEARCH ENGINE OPTIMIZATION COMPANY IN CANADA .
A relaxed, supportive environment helps us hire and retain Canada’s top SEO experts
Our high-trust, high-performance culture rewards creative problem solving
Our team of enthusiastic high achievers push the limit, raising the bar for our clients
Using cutting-edge techniques, we're always on top of the latest online marketing trends
Our specialists use a holistic approach when designing a social media marketing strategy
We help businesses with a lower average advertising cost than our competitors
Our focus is to build and grow the online presence, brand and community of our clients
Certified Google professionals that help you exceed Google's performance expectations
Get solid growth, increased revenue, and an expanding customer base when you partner with us
More dedication and spending across managed accounts
Ranked #1 SEO Company
Assessment
The way we plan effective SEO campaigns in Toronto, Montreal and beyond all begins with a thorough digital assessment. Many factors are considered, including your business, website architecture, competition, keywords, and more.
Strategy
A carefully crafted strategy is the foundation for success. Our knowledge of and use of best practices and industry standards help us implement it with precision, building a long-term marketing roadmap that can take you where you need to go.
Execution
Once our agency has built the strategy, our SEO efforts are totally focused on implementing it efficiently and systematically. We’ll turn your business into a front-runner through a combination of local SEO, link building, keyword research, pay-per-click, etc.
Measurement
We keep you updated with real-time reporting and an easy-to-use interface, so you can follow the process every step of the way. We ensure that you’re kept in the loop monthly, or even weekly, keeping your up to date on all the progress we achieve.
SEO Services
Granular keyword analysis , detailed keyword choice to reach “ready-to-buy” audience looking for your services.
In-Depth backlink profile analysis , including penalty analysis and lost important links.
Boost your site's authority by connecting with authority niche sites.
Build quality natural backlinks that will survive algorithm changes.
Local Maps optimization to dominate Google Maps listings.
Boost social signals and generate a buzz around your content on social media.
Constant campaign fine-tuning , access to our proprietary analytics tools and monthly reports.
Conversion rate optimization to increase your leads, calls and sales from existing traffic at each stage of your campaign.
Target Audience Research: We want to know your clients in order to build the right campaign.
Customer persona: How can we attract your customers without knowing who will buy.
PPC Services
FREE Analysis and Audit
FREE Keyword, Competitor and Traffic Research
Daily, 24/7 Management
Your Own Dedicated Account Manager
Full Bid Management and Optimization
Dynamic Keyword Insertion in Ads
All Ad Extensions – Click to Call, Sitelinks, Location etc.
Conversion Tracking and Conversion Rate Optimization
Access to our Report Center with up to the minute reporting in one convenient login
YouTube and Video Ads
The Bluehat Method
OUR AGILE SEO SERVICES IN ACTION:
SEO Audit and In-Depth Traffic Analysis
We use expert SEO services across North America. In our analysis of your business’ many facets, we review your past campaigns, target market, and competitors.
On-Page Optimization and Web Development
We use the data we've collected to outline your goals and performance targets. This shapes into a customized online marketing campaign strategy.
Comprehensive Monitoring
Our team uses powerful proprietary real-time data collection tools to conduct an ongoing performance evaluation of your business. The feedback we receive improves your SEO.
Fine Tuning Our Strategies
Our custom-tailored approach includes continuously fine tunes our direction and tactics as we take on different campaign challenges, ensuring you get the most out of your SEO budget at all times.
Reviews
Our customers highly recommend working with BlueHat.
300+
★★★★★verified reviews across Google, Clutch & more, from our offices in Canada, the USA & UAE
★★★★★
“Out of all of them, BlueHat impressed me the most. They began by learning as much as they could about my business and my goals… He truly listens to what I say and always has data to show me why something should be done. If you are looking for someone to take your business to the next level, I highly recommend the BlueHat team.”
Michelle VaughanPosted on Google
★★★★★
“BlueHat Marketing completely transformed my business's online presence! They crafted a tailored digital marketing strategy that delivered exceptional results, driving a significant increase in website traffic and brand visibility. Their team's expertise and dedication are truly remarkable.”
Avn RysPosted on Google
★★★★★
“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”
Kyra DoughertyPosted on Google
★★★★★
“I truly appreciated BlueHat's work and organization. They are hands down the most proactive and easiest SEO company I've worked with. They respect delays and answer all my questions in a timely matter. They have great writers which avoid many back and forth corrections. We are getting what we signed for and more.”
Marie-Pascale LaguëPosted on Google
★★★★★
“It was a pleasure working with BlueHat for the past year to get our rankings and keywords where they needed to be - very pleased with the work they've done for our restaurant. I would highly recommend their services to any business looking for a quality SEO company.”
Joseph BPosted on Google
★★★★★
“This is a really good agency for SEO campaigns. Greg provided us a great service: very professional, always available and had very good ideas. Our team enjoyed working with them. If we have new projects we will surely call them.”
Enzo FernandezPosted on Google
Real reviews from our Google profiles - synced automatically.
FAQ
Common questions, straight answers.
Why combine SEO and PPC?
Speed plus economics: PPC delivers leads this week, SEO makes them cheaper every month after. Together they outperform either alone.
Will my ad costs go down?
That's the design. One refrigeration client cut paid traffic costs 13.6% as organic took over - while total traffic doubled.
Who manages the ad spend?
Our certified Google professionals run it in-house, in the same team as your SEO - one strategy, no silos.
We provide highly-specialized and in-demand services such as SEO, PPC, Web Design and Social Media. Tell us about your goals and we'll show you exactly what you're missing:
Where you rank today - and who's taking your clicks
If AI assistants mention your business at all
Core Web Vitals and the fixes that actually matter
