It’s evident that social media is a hugely important part of modern life. The most interesting part about that fact is how social media actually benefits businesses in concrete ways. If we accept that its use is beyond fad status and has integrated itself seamlessly into people’s lives in profound ways, how can social media add value to your business?
There’s no more efficient way to get sales than through social media lead generation.
SOURCE: UNISFAIR, MAY 25, 2010
Social media reflects the most effective form of advertising –word of mouth.
SOURCE: EMARKETER, MAY 2010
Harnessing the power of social media brings real value to your business, from increasing customer satisfaction to reducing costs.
SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
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