Search engine optimization, or SEO, has been around for a while – long enough for most companies to understand that it is an important strategy to apply to their business. This is because a top listing in a search engine can bring tens of thousands of dollars’ worth of new business among other benefits.

As the internet’s scope has become increasingly larger, it has become hard to be noticed at all, let alone achieve top ranks. Fortunately, for many companies, there is no need to compete against an entire country (or even the world) for top ranks under the most important search terms. Instead, gaining high ranks for local geographical areas is both easier and more beneficial.

It’s impossible to overstate the importance of local SEO for people like doctors, plumbers, and HVAC repair and installation technicians. When people look for these professionals, they don’t want to be referred to one that’s halfway across the country. Distant providers are simply too far away to be relevant. To avoid getting these irrelevant listings, searchers will usually add the name of a town or county to their queries. This is where local SEO comes in. It allows companies to compete not on the national scale, but on the scale that only includes the searchers who are actually likely to be potential customers.

The BlueHat team specializes in helping businesses attain rankings for their local areas. BlueHat emphasises white hat tactics such as link quality, on-page SEO optimization, keyword research, and link cleaning in order to set local businesses on the right track for high visibility on search engines, while removing any factors that may be holding their sites back.