It’s been said time and time again: when it comes to search engine optimization, content is king. The more richness and depth your content has, the more search engines will love it. Given the importance of optimizing a site for organic search engine ranking, it’s important to remember that websites are really meant for people to use. If people like a site or page and find it useful, they will talk about it, link to it and share it with others. This also happens to please search engines immensely. With Google’s latest search algorithm updates, Panda and Fresh, up-to-date quality content is more important than ever before. These updates negatively impact static or “evergreen” pages, bringing sites with quality fresh and interactive content to the top of search results.

In this current search engine algorithm climate, maintaining a blog is the best way to enrich a site and please both search engines and users. For businesses, blogging is a powerful tool that not only gets real results in the form of more inbound links and indexed pages -it actually generates a lot more leads.

SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

The Blue Hat team understands the importance of blogging for businesses. We provide professional blogging services that get you the results your business deserves. Our commitment to personalized service means that we tailor any package to suit your specific needs. If there isn’t a package that exists or that can be modified to suit your specifications, we’ll create an all new custom service to meet -and exceed- your needs.