When it comes to marketing your business online, there exists a bewildering amount of services, sites, strategies and software that can help get you results. From lead-generation services to coupon distribution to social media marketing, never before has there been so much available for a small business owner looking to give their company an efficient marketing boost. The following graph nicely illustrates all the options that are commonly used to this end, sorted by the relative ratios of time (HR hours) and money (dollars) that they each entail.

Standard social media marketing strategies like Facebook pages and blogging cost very little and require no specialized technical knowledge, but require a lot of hours of work to maintain in an effective way. On the other hand, highly specialized SEO techniques require expertise and some amount of monetary investment.

The key is finding the right balance for your company. This will allow you to spend your time and money in the most efficient way. As online marketing is even more efficient than traditional methods (see inbound marketing) further refining your choices within this field can lead to tremendous return on investment. Figuring out this balance is a skill in itself, and one which the Blue Hat team excels at. What sets us apart as an online marketing service provider is our commitment to evolving the perfect custom campaign for any given business. That’s how we consistently get the best results for your money.