How to Hyper-Localize Your Local SEO

Businesses in the physical world are quickly realizing that optimizing their web presence to increase visibility in their local market is the future of marketing, and that there is no more efficient way of increasing visibility, raising brand awareness, and bringing customers in the door. Local marketing budgets are expected to rise 52% by 2018.…

The Most Important Off-Page SEO Factor: Trust

Trust is important in all relationships. You need to be honest, open, and communicative with anyone if you hope to ever have a lasting relationship. We aren’t talking about your significant other here, though. We’re talking about your customers. Not meeting someone face-to-face or being able to see their operation requires a leap of faith…

3 Mistakes That Will Kill Your Web Traffic

It used to cost a lot of time, money, and effort to build a physical location to run a business, and even then you’d have to be in a visible spot alongside of the road to be lucky enough to get traffic without heavy marketing spend. These days, you can set up a website, get…