Everything You Need to Know About Google’s Latest Algorithm Update

Local search rankings are always in flux, and that’s why it is important to constantly be staying up-to-date on where your site stands in regards to competitors. Maintaining a high ranking is not easy. Recently, Google rolled out another shakeup to its local rankings that turned heads around the web. Partly because it was unexpected…

Why User Experience Matters for Your Business

  Modern SEO is about people, and that means catering your campaign to what your customers are looking for. Knowing Google’s rules for ranking organically is important, but having a website that is tailored for your customer base is even more important. Here’s why user experience (UX) matters for your business. Imagine clicking an organic…

3 Mistakes That Hurt Your SEO

So you’re ready to take the search engine results page over and start growing your business. You’ve written great copy that perfectly describes your products and their benefits, tagged everything from your H1s to your images like you were having a going-out-of-business sale, and started brainstorming great content ideas that will have customers coming back…

3 Ways That SEO Has Changed Over the Past Few Years

If this were the early 2000s, then you we’d be seeing websites popping up by the thousands that shot immediately to the top of Google’s rankings by using a few simple tricks. Back then, SEO was much more of a simple math game. These days, it has become a complex formula that requires knowledge and…

Google User Experience

Google Maps Now Shows the Average Time Spent at a Location

The interconnectedness of the world is slowly moving things toward an economy where instantaneous information can catch buyers in the moment, and help sway their decision making process. Think of Google’s micro-moments – a split-second time frame where consumers expect brands to address their real-time needs. This has drastically increased the need for locally-focused and…