Google’s RankBrain: What is it?

  When Google announced that a super-secret program that they developed was crucial for determining search engine rankings, the whole online world held its breath. What was it? What did it look for? And how did it affect SEO?   In the ensuing six months, we waited bated breath for the best brains in the…

SEO ASSESSMENT

3 Search Engine Marketing Stats that Affect Every E-commerce Company

    Search engine marketing is the driving force behind every e-commerce company, and analyzing and adapting to the latest trends is crucial if you want to stay on top of your game. From the shift in mobile marketing to the tourism industry and everything in between, the statistics from March told us an interesting…

The 3 Most Effective SEO Tips in 2016

Search engine optimization is a constantly changing, complex art that is all about nuance. You really do need years of experience to get it right. As search algorithms become smarter, SEO becomes more about choosing the right keywords, providing great content, and getting your brand in front of the right audience.   The problem with…

Are You Ready for Google’s New Mobile-Friendly Update?

Google’s “mobile-geddon” update was Judgement Day for more than 20% of the web’s URLs. As Google rained down algorithm updates upon non-mobile-friendly websites, many businesses saw their rankings plummet and their traffic disappear nearly overnight. Now Google says they are ready to roll out a new mobile-friendly update sometime in May of this year. It…