What You Need to Know 81% of marketers have integrated social media to increase the “discoverability” of their websites online (source) Link-building, one of the most important SEO factors, is driven primarily by mastering social media networks Your social profiles can actually rank in search engines! This gives you another way to be discovered by potential [...]
Getting your customers to buy starts with actually driving them to your site. The main goal of SEO is increasing your visibility and bringing more visitors to your company’s page. But not all traffic is created equal, and what good are visitors if they don’t end up buying? In this blog, we will cover why targeting [...]
The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks [...]
You’ve probably heard of companies that have effectively doubled their traffic just by changing the colour of one of their buttons or the blog that increased profits by 10x only by checking a heat map. So why aren’t those miracles happening to your website, too? In this blog, we’ll cover three analytical metrics that are often [...]
Google has made it clear that it only wants to display high-quality web pages to its users; that is, Google wants the search engine to effectively solve a user’s query as accurately and enjoyably as possible. That means that as a business, you must have web pages that: Are user-friendly Solve a visitor’s problems Are structured [...]
Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right [...]
Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most efficient and rewarding SEO opportunities The most successful websites are full of useful information that satisfies visitor’s needs. A website built [...]
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for [...]
The modern digital marketplace is competitive beyond comprehension. Your customers have a functionally unlimited supply of businesses, content, and products to choose from. Meeting this demand requires being both visible and persuasive. Comprehensive SEO is the key to appearing when your target audience searches, but content is what makes them click, engage, and ultimately, buy. When [...]
In a world where a 1-second delay causes a 16% drop in customer satisfaction, your customers can be won over or completely lost in a second. Poor web design resulting in slow loading times is one of the most common issues holding businesses back from increasing their rankings, attracting more customers, and making more sales. In [...]
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Latest from our Blog
In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have [...]
Like fashion, digital marketing trends vary from one year to the next; North American apparel mimics Europe’s, while marketers follow Google’s latest findings and developments. So, you’ve written compelling meta titles and descriptions, you’ve done [...]
Staying Ahead of the Competition with Search Engine Marketing (SEM) If you’ve been doing your digital marketing research, you’ve probably come across the terms SEO and SEM quite a bit. That’s because these methods [...]
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In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have [...]
Like fashion, digital marketing trends vary from one year to the next; North American apparel mimics Europe’s, while marketers follow Google’s latest findings and developments. So, you’ve written compelling meta titles and descriptions, you’ve done [...]
Staying Ahead of the Competition with Search Engine Marketing (SEM) If you’ve been doing your digital marketing research, you’ve probably come across the terms SEO and SEM quite a bit. That’s because these methods [...]
