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18 10, 2016

Google Indexing Split Will Make Mobile the Focus of Searches

By | October 18th, 2016|Categories: Search Engine Optimization, Uncategorized|Comments Off on Google Indexing Split Will Make Mobile the Focus of Searches

A recent announcement from Silicon Valley has revealed that Google intends to shakeup its search engine results page once again. The search titan announced that it planned to split its indexes into mobile and desktop, rather than maintaining the current model that only has one. The change is likely to have a heavy effect on the [...]

12 10, 2016

Why Google Possum Has Made Local SEO More Important

By | October 12th, 2016|Categories: Search Engine Optimization, Uncategorized|Comments Off on Why Google Possum Has Made Local SEO More Important

Google’s recent Possum update seemed relatively minor on the surface; however, more research in the ensuing weeks has found that it has done more to change the core algorithm than most had thought. Google has long followed a trend of merging the online world with the physical in terms of local rankings (for example, showing peak [...]

3 10, 2016

In 2017 SEO Will be More Important Than Ever

By | October 3rd, 2016|Categories: Search Engine Optimization, Uncategorized|Comments Off on In 2017 SEO Will be More Important Than Ever

The art of optimizing your website, online social media presence, and web content to appear higher in organic rankings is constantly changing. As each year passes, new discoveries, interesting trends, and game-changing algorithm updates often necessitate reworking (or at least re-evaluating) your current strategy to fit the industry’s best practices. In addition to the more scientific [...]

26 09, 2016

Everything You Need to Know About Google’s Latest Algorithm Update

By | September 26th, 2016|Categories: Uncategorized|Comments Off on Everything You Need to Know About Google’s Latest Algorithm Update

Local search rankings are always in flux, and that’s why it is important to constantly be staying up-to-date on where your site stands in regards to competitors. Maintaining a high ranking is not easy. Recently, Google rolled out another shakeup to its local rankings that turned heads around the web. Partly because it was unexpected and [...]

16 09, 2016

Google Survey Shows That Search is the #1 Online Shopping Tool

By | September 16th, 2016|Categories: Mobile, Search Engine Optimization, Uncategorized|Comments Off on Google Survey Shows That Search is the #1 Online Shopping Tool

  A Google survey of smartphone users shows that search is the first place most users use to shop for products online It has long been known that mobile searches are more popular than desktop, but what hadn’t been certain was whether or not consumers actually used mobile to make purchasing decisions as often as they [...]

9 09, 2016

Why User Experience Matters for Your Business

By | September 9th, 2016|Categories: Search Engine Optimization, Uncategorized|Comments Off on Why User Experience Matters for Your Business

  Modern SEO is about people, and that means catering your campaign to what your customers are looking for. Knowing Google’s rules for ranking organically is important, but having a website that is tailored for your customer base is even more important. Here’s why user experience (UX) matters for your business. Imagine clicking an organic link [...]

2 09, 2016

Social Media For SEO: The To-do List

By | September 2nd, 2016|Categories: Content Marketing, Search Engine Optimization, Uncategorized|Comments Off on Social Media For SEO: The To-do List

By now you are aware that SEO and social media are inseparable. Experts in the industry even go so far as to say that social is the new SEO. There’s a probably a generous teaspoon of hyperbole mixed in for flavour with that statement, but what can’t be denied is that the two complement each other [...]

26 08, 2016

3 Mistakes That Hurt Your SEO

By | August 26th, 2016|Categories: Conversion Optimization, Uncategorized|Comments Off on 3 Mistakes That Hurt Your SEO

So you’re ready to take the search engine results page over and start growing your business. You’ve written great copy that perfectly describes your products and their benefits, tagged everything from your H1s to your images like you were having a going-out-of-business sale, and started brainstorming great content ideas that will have customers coming back for [...]

15 08, 2016

Google Critic Reviews Increases the Importance of Local SEO

By | August 15th, 2016|Categories: Local Search, Search Engine Optimization, Uncategorized|Comments Off on Google Critic Reviews Increases the Importance of Local SEO

Local SEO is as much about community outreach, interaction, and reputation management as it is about the stuff that goes on behind the scenes. You need to cater to both Google and to the local population, many of whom are looking for you on the go. We’ve often talked about the importance of local, but a [...]

29 07, 2016

3 Ways That SEO Has Changed Over the Past Few Years

By | July 29th, 2016|Categories: Search Engine Optimization, Uncategorized|Comments Off on 3 Ways That SEO Has Changed Over the Past Few Years

If this were the early 2000s, then you we’d be seeing websites popping up by the thousands that shot immediately to the top of Google’s rankings by using a few simple tricks. Back then, SEO was much more of a simple math game. These days, it has become a complex formula that requires knowledge and experience. [...]

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