If you’re familiar with the world of SEO, you’ve definitely heard of Pay-Per-Click (PPC) marketing before, but what exactly is it? PPC is a model of internet marketing where the advertiser pays every time an ad is clicked. The primary difference between SEO and PPC is that the former is organic while PPC is paid for. [...]
You already understand the importance of quality content and are familiar with the latest SEO trends, but are you up to date on user intent? Search engine optimization (SEO) aims to boost a website’s search ranking by using a variety of strategies. User intent is one of the components used to successfully optimize search rankings. It [...]
If you’re up to date on the latest digital marketing trends, chances are you’ve heard about millennials. This term refers to the group of people born between the years of 1980 and 2000 and accounts for roughly 27% of the world’s population. What sets millennials apart from other consumers? Their comfort with technology and rising disposable [...]
You may have already noticed, but many companies are publishing frequent blogs on their websites, particularly in B2B industries. Blogs give you the opportunity to address industry trends and hot topics on an informal platform that your audience can easily access. But are there more benefits to blogging? The answer is yes! Blogging is an effective [...]
In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have to flow seamlessly or even be coherent. You probably remember the days when the items that showed up in your search [...]
Like fashion, digital marketing trends vary from one year to the next; North American apparel mimics Europe’s, while marketers follow Google’s latest findings and developments. So, you’ve written compelling meta titles and descriptions, you’ve done the backlinking, transcribed video, integrated primary, secondary, and related keywords, and even investigated SERP—now what? If you’re wondering what’s next, here [...]
Staying Ahead of the Competition with Search Engine Marketing (SEM) If you’ve been doing your digital marketing research, you’ve probably come across the terms SEO and SEM quite a bit. That’s because these methods have become key to growing your business’ online visibility. But what’s the difference? The truth is that while you can technically [...]
Social media was a dominant business tool in 2017, with ad revenue totaling $41 billion dollars (Statistia). In this entry, we’ll cover some trends throughout the social media landscape that businesses can take advantage of to attract new customers. According to eMarketer, digital ad spending is projected to reach $72 billion in 2018, surpassing television [...]
The SEO landscape is constantly evolving. Algorithm updates, increased competition, and technological innovation create new challenges that businesses and their marketers must overcome. But each new challenge also brings new opportunities. 2018 promises to be an exciting and lucrative year for companies that choose to invest in SEO services. In this entry, we make three bold [...]
Social media platforms have been a game changer in everything—nowhere, more so, than in business. With unprecedented abilities to target prospective customers, interact with them on a mass scale, and provide custom experiences, each social site is a powerful business tool that, when used properly, can spur massive growth for businesses of all sizes. But which [...]
