Google reviews are more than just feedback—online reviews are the modern version of word-of-mouth and play a huge role in shaping customer decisions. If your business doesn’t have a solid base of positive Google reviews, you might be missing out on valuable traffic and engagement as potential customers scroll toward competitors with more robust reputations. Google reviews are more than numbers; they drive visibility, credibility, and ultimately, growth.

With just a few thoughtful strategies (and a little consistency), you can get more Google reviews for your brand–it’s a slam dunk to reinforce your brand’s credibility that will help you gain the trust of more new customers. 

From simplifying the review process to making the most of your Google Business Profile, here are 10 actionable tips on how to boost reviews on Google that can really make a difference.

10 Essential Tips for Boosting Your Google Reviews

1. Simplify the Review Process with Direct Links and QR Codes

Make it easy for customers by providing a direct Google review link shortcut or QR code on emails, receipts, and business cards. The simpler the process to reach your Google review page, the more likely customers will follow through.

  • Pro Tip: QR codes can be very helpful for getting more reviews. Place them at high-visibility spots, like your checkout counter or in packaging, to encourage on-the-spot reviews.

2. Send Automated Follow-Up Reminders

Timely follow-ups are key. A simple, personalized email or text post-purchase can increase reviews. With CRM tools like Podium or Birdeye, you can set up custom follow-ups automatically, helping customers leave reviews while their experience is fresh.

  • Best Practice: Mention the specific service or product in your request to make it feel personal and relevant.

3. Use Social Media to Encourage Reviews

Engage your social media followers by showcasing positive reviews and inviting them to share their own experiences. Create posts that include your Google review link for easy access.

  • Creative Idea: Try a “Customer of the Month” feature where you highlight a loyal customer’s story, inspiring others to share their experiences.

4. Incentivize Reviews – Within Google’s Guidelines

Rather than direct incentives, which can violate guidelines, highlight how reviews support your business’s growth. Make it clear that feedback is valued and helps you improve.

  • Tip: Host a “Customer Feedback Day” where you encourage everyone to leave reviews, reinforcing the value of their insights.

5. Optimize Your Google Business Profile

An optimized Google Business Profile with up-to-date information, engaging images, and accurate service details builds credibility and encourages reviews. Consider the user experience of your site, too–you want to make it easy for users to share positive feedback! Keep it fresh and inviting for customers.

  • Enhancement: Regularly update photos and add posts to make your profile dynamic, which attracts customer interest.

6. Request Reviews In Person

Sometimes, a simple in-person request after a positive interaction can work wonders. If a customer seems pleased, let them know you’d appreciate a review.

  • Approach: Frame it casually, like “It would mean a lot if you could share your experience on Google!”

7. Respond to All Reviews—Positive and Negative

Showing appreciation for positive feedback and addressing negative reviews thoughtfully builds trust. For negative reviews, a kind response that acknowledges concerns and offers solutions helps customers feel heard.

  • Tactic: Use a consistent tone by developing templates that can be adapted for both positive and negative feedback.

8. Engage Your Existing Customer Base with Email Campaigns

Your loyal customers are your best advocates. Create email campaigns inviting this group to leave reviews, including a thank-you note to make the invitation feel genuine.

  • Personalization Tip: Tailor emails with specific details about each customer’s experience to make the request more engaging and effective.

9. Track and Analyze Feedback with Review Monitoring Tools

Review-tracking tools like Google Analytics or ReviewTrackers offer insights into customer sentiment, letting you track what’s working and improve where needed.

  • Recommendation: Set monthly goals for review count and score to keep a proactive approach, ensuring steady progress.

10. Handle Fake Reviews Strategically

Fake Google reviews can hurt your credibility. Report them through Google’s reporting tool, and respond professionally to maintain your brand image. If you mention that you couldn’t verify the reviewer’s experience, you subtly flag it as suspicious.

  • Pro Tip: Regularly monitor reviews to quickly identify and respond to suspicious ones, keeping your profile authentic and trustworthy.

By following these 10 strategies, that works not just for today but builds a strong foundation to increase Google reviews over the long-term. When customers see your dedication to feedback—whether through a polished Google Business Profile, thoughtful responses, or simple review requests—they’re more likely to engage and share their experiences. Consistency is key, and over time, you’ll see the positive impact of an active, well-managed Google review presence.

How BlueHat Marketing Can Amplify Your Message

At BlueHat Marketing, we craft digital marketing strategies that make your message resonate—loud and clear. From SEO and local search to content creation, and PPC, our team builds customized campaigns that get you noticed. 

With data-driven insights guiding every step, you get real, measurable results (and the satisfaction of knowing your message reaches the right people). Partnering with BlueHat means amplifying your voice in ways that build loyalty, engagement, and—ultimately—growth. We know it’s not just about numbers; it’s about creating real connections with your audience at every digital touchpoint. Ready to boost your brand? Let’s make it happen!